LONI KING &
PPR RACING

Loni King brings over a decade of professional experience in Partnerships, Business Development, Consulting, Marketing, and Strategic Planning across Sports & Entertainment, Technology, PEO, Payroll, and Recruiting. As President & Driver Representative of Precision Performance Racing — a role she has held since January 2019 — she is driven by one mission: representing the best drivers in NASCAR while integrating them with charitable institutions that amplify their impact beyond the track.

An outside-the-box strategic thinker, Loni specializes in win-win partnerships, B2B activation, and revenue generation. At PPR Racing she identifies strategic partnership opportunities across sports marketing, hospitality, and entertainment; manages B2B and B2C campaign execution; handles retail campaign negotiation and KPI analysis; and oversees partnership budgets ranging from $50K to $3M — concept to completion, with full ROI justification.

Loni manages all inbound communication — media requests, licensing, use of likeness, brand placement, and integration — while overseeing contracted vendors across graphic design, digital strategy, social media analytics, Public Relations, and media. Her clients have included Josh Williams (NASCAR O'Reilly Auto Parts Series Driver), the Ryan Seacrest Foundation, and Optum Financial.

While PPR Racing strives to win on the track, Loni's foundational initiative pushes limits in giving back — because champions are defined by more than their lap times.