PPR Racing
GET YOUR BRAND
INTO NASCAR
PPR Racing connects brands with active NASCAR drivers — and the fans who follow them everywhere.
75M+
Passionate fans nationwide
36
Race weekends per season
4.5B+
Annual media impressions
90%
Fan brand loyalty rate
The PPR Difference
WHY PARTNER
WITH PPR RACING?
Proven Drivers
Josh Williams is an active, competitive NASCAR driver with real track time and a dedicated fan following.
The Handprint Car
Josh Williams' Hospital Tour puts children's handprints on the #92 race car. Sponsors of the tour align with one of NASCAR's most authentic human stories.
Full Agency Support
Loni King and PPR Racing handle every detail — from contract to activation — so your sponsorship actually delivers.
Brand-First Approach
We match brands to the right driver and the right program. No cookie-cutter packages — every partnership is built to perform.
Sponsorship Packages
FIND YOUR
PACKAGE
Every package is customizable. Contact Loni King to build the right program for your brand, budget, and goals.
Get in the game
Associate
Pricing
Contact for rates
- Logo on race car (secondary placement)
- Social media mentions
- Driver appearance (1 per season)
- PPR Racing digital assets
- Race day hospitality passes (2)
- Co-branded content package
Your brand leads the field
Primary
Pricing
Contact for rates
- Primary logo on hood or quarter panel
- Car named after your brand
- Dedicated social media campaign
- Driver appearances (4 per season)
- Race day hospitality suite
- Co-branded press releases
- Hospital Tour sponsorship inclusion
- Full media rights package
- Custom activation opportunities
Own the car. Own the story.
Title
Pricing
Contact for rates
- Full car livery naming rights
- Helmet & firesuit branding
- Exclusive driver partnership
- Unlimited driver appearances
- Full season media campaign
- Hospital Tour presenting sponsor
- Custom merchandise co-branding
- Executive access & hospitality
- First right of renewal
All packages are fully customizable. Multi-race, single-race, and regional programs available.
Get Started
LET'S BUILD
YOUR PROGRAM
Fill out the form and Loni King will be in touch to discuss the right package for your brand. No pressure — just a conversation about what's possible in NASCAR.
Josh Williams
#92 Optum Chevrolet · NASCAR O'Reilly Auto Parts Series
Direct Contact
[email protected]